Agadir is a town in south-west Morocco, located on the Atlantic coast in the region of Souss, 508 km south of Casablanca, 173 km from Essaouira and 235 km west of Marrakech. Agadir is the administrative center of the administrative region of Souss-Massa and of the prefecture of Agadir Ida-Outanane.

The Medina is a craft area created in 1992 by the Italian artist Coco Polizzi, in Ben Sergao, near Agadir, 4.5 km from the city center. Built according to traditional Berber construction techniques, it is a kind of small open-air museum, on five hectares, which houses craftsmen’s workshops, a museum, individual residences, a small hotel and an exotic garden.

The annual rainfall in Agadir is 250 mm. According to the years, the rains can be strong and cause floods, as was the case in 2008, 2009 and 2010. The few days of rains occur between November and March.

The sunshine is more than 340 days a year, but mist and morning dew in summer are not uncommon. Temperatures are strongly influenced by the tradewinds present throughout the year, and vary little between winter and summer. Average temperatures range from 14°C – 16°C in January to 20°C – 25°C in July. However, the region sometimes experiences a rise of Saharan air called chergui, which can exceptionally and for a few days (2 to 5) make the heat rise above 40 °C